Smith Brain Trust

November 17, 2021
The New Way To Buy: Shoppable TV
In the mood to indulge in some retail therapy? Take a seat on the couch. See a mixer that you like in the "Great British Baking Show" or a favorable shade of lipstick on an actress? Shoppable TV is here to put those products in the hands of consumers. The latest marketing method to hit the small…
Read the article : The New Way To Buy: Shoppable TV
November 10, 2021
How the Pandemic Shaped Economics

Traditional data sources couldn’t capture the whole economic picture during the COVID-19 pandemic, leading some to look to less-analyzed data sources – OpenTable reservations, TSA screenings, weekly credit-card transactions.

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October 28, 2021
For Facebook’s Tarnished Brand, Fix the Business Model

Despite booming business, Facebook’s reputation has been in decline – from 2018’s Cambridge Analytica scandal  through recent revelations of the platform’

Read the article : For Facebook’s Tarnished Brand, Fix the Business Model
October 27, 2021
What to Make of WeWork’s Second Market Entry Attempt
When WeWork saw its IPO bid come to an abrupt halt in 2019, the company was forced to take a hard look in the mirror. Now it’s made a second attempt to go public – this time via a special-purpose acquisition company (SPAC).
Read the article : What to Make of WeWork’s Second Market Entry Attempt
October 26, 2021
How COVID-19 Has Changed the Retail Experience Forever
With the COVID-19 pandemic, retailers have innovated and tweaked the shopping experience to meet the demands of the moment and keep consumers safe. But even as the pandemic begins to subside, don’t be surprised if some of those changes stick around for good.
Read the article : How COVID-19 Has Changed the Retail Experience Forever
October 21, 2021
The Way Forward

From the earliest weeks of the pandemic, Maryland Smith’s Nicole Coomber was noticing a worrying trend.

Read the article : The Way Forward
October 20, 2021
Finance Themes to Watch for During COP26
As global leaders and business leaders convene in Glasgow for the 26th UN Climate Change Conference of the Parties (COP26), Maryland Smith’s Clifford Rossi will be watching the headlines.
Read the article : Finance Themes to Watch for During COP26
October 18, 2021
A Better Fix for the Supply Chain Crisis 
Essential West Coast ports will soon be operating around-the-clock and the U.S. government is pledging further efforts to try to alleviate the supply chain backlog. Maryland Smith’s Martin Dresner says federal government involvement can have a bigger and more long-term impact — through…
Read the article : A Better Fix for the Supply Chain Crisis 
October 15, 2021
After the ‘Great Resignation,’ How To Have a Great Negotiation

In August alone, 4.3 million Americans quit their jobs, the most since the Labor Department began tracking these stats 20 years ago. They join the 16 million Americans who had handed in their resignations over the previous four months, another record.

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October 13, 2021
How Google’s Third-Party Cookie Change Will Impact Online Advertising

Pushback from advertisers against Google’s plans to phase out third-party cookies in its Chrome browser has forced the company to postpone to 2023. It’s a move set to shake up the recipe for online advertising and Maryland Smith’s P.K.

Read the article : How Google’s Third-Party Cookie Change Will Impact Online Advertising
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