Smith Research

New research breaks down the most effective ways for campaigns to spend their marketing budgets to sway voters and get them to the polls to vote, this year likely to show up as polarized social media messaging.

Can centralized IT decision-making protect an organization from cybersecurity breaches?

New research detects a common thread among high-functioning teams – members who understand how colleagues see things.

New research finds that successful innovation, measured in patents, leads firms to issue more voluntary management forecasts, which can then spur more investment in the firm.

New research explores the potential biases that limit the effectiveness of ML process technologies and the scope for human capital to be complementary in reducing such biases.

With so many choices to make throughout the customer journey, people are turning to their “traveling companions” for guidance, says new research.

Research offers new approach for data-driven predictive analytics models as an alternative or compliment to AI approaches.

New research from Maryland Smith’s Michael C. Fu offers a rigorous way to analyze statistics generated from simulation models.

New research looks at the capital expenditure, or CAPEX, forecast to see how it influences company investment behavior.

Maryland Smith researchers have figured out the three phases of crowdfunding and the critical factors during each to drive effective campaigns and yield the best results.