Smith Research
August 22, 2019
How Social Networks Can Curb Youth Unemployment
A powerful tool for curbing the growing worldwide problem of youth unemployment could be the ubiquitous mobile phone found in most teens’ pockets, finds new research.
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How Social Networks Can Curb Youth Unemployment
August 14, 2019
Finding Your Way in a World of Tradeoffs
Managers who rely on computer models to help with decision-making bump into a dilemma when it comes to allocation of scarce resources in complex environments with many moving parts.
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Finding Your Way in a World of Tradeoffs
August 13, 2019
Good, Better and Best Design for Branded Mobile Apps
Companies win when you put their branded mobile apps on your smartphone. But if the goal is to maximize firm value, new research suggests good, better and best ways to approach design.
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Good, Better and Best Design for Branded Mobile Apps
July 29, 2019
Crowdsourcing for Ideas? Do This.
Research explores how companies can structure innovation tournaments to drive meaningful results.
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Crowdsourcing for Ideas? Do This.
July 25, 2019
Finding the Best Path to Your Target
Political candidates, manufacturers and even online game designers can hit their performance targets with increased regularity using a new algorithm developed at Maryland Smith.
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Finding the Best Path to Your Target
July 24, 2019
Map Yourself on Customer Service Grid
Advancing technology has opened new possibilities for customer service delivery, giving companies more options when setting strategy.
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Map Yourself on Customer Service Grid
July 23, 2019
Second Chances After a Fall from Power
Followers sometimes continue to believe in a leader even after loss of status. New Maryland Smith research explores why.
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Second Chances After a Fall from Power
July 1, 2019
Why Wireless Firms Love Family Plans
Allowing smartphone customers to bundle themselves boosts profitability for service providers, Maryland Smith research shows.
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Why Wireless Firms Love Family Plans
June 27, 2019
Bad Bosses Make Themselves Feel Bad Too
Call it karma. Abusive leaders cause suffering not only for their employees, but also for themselves.
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Bad Bosses Make Themselves Feel Bad Too
June 24, 2019
Why Freebies Sometimes Backfire
Consumers love getting something for nothing. The marketing strategy works great to grow revenue when done right but sometimes backfires.
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Why Freebies Sometimes Backfire