News
Last week (June 26-29, 2014), academic experts and business leaders from countries around the world gathered in Miami, Florida, for the 23rd Annual Frontiers in Service Conference, hosted by the School of Business Administration at the University of Miami.
Roland Rust, executive director of the Center for Excellence in Service, has just published The Handbook of Service Marketing Research. This volume brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
Smith Marketing professor Roland Rust, commenting in The New York Times this week, said General Motors' social media strategy in response to its timing and handling of an ignition switch recall is “absolutely the right thing to do.”
Hot Topic Alert: March 13, 2014Attention: Business and marketing reporters and editors
The Professional Services Leadership Initiative (PSLI) is an exciting new executive development program for mid-level marketers, offered by the CES in conjunction with Smith Executive Programs and Expertise Marketing, Inc. The program targets professional services firms that are global leaders in their industries and are committed to pursuing marketplace excellence.
Holiday shopping season is about to enter full swing and retailers are doing their best to lure customers. With a little comparison-shopping, consumers can score some great deals.
The Society for Marketing Professional Services (SMPS) recently partnered with the Center for Excellence in Service (CES) to offer the 2013 leadership advancement program for the third consecutive year. The program, held on October 17-18, and November 14-15, is designed for A/E/C marketers and business developers to help them gain the business knowledge they need to advance their careers…
The Center for Excellence in Service (CES) and Smith Executive Programs are proud to announce the launch of the inaugural Professional Services Leadership Initiative (PSLI). This executive education program will be held in two sessions, November 5-7, 2013 and February 25-27, 2014.