Smith Research

When it comes to booking a hotel, where to stay can be influenced by more than price. Two Smith School professors examine which hotel amenities are most likely to keep guest coming back.

Companies are coming up with ways to tap crowds online for innovative ideas, product support and better ways to connect with their customers. And there is a right way to do it.

Encouraging team members to voice their constructive opinions and concerns about work-related issues leads to performance and safety gains, according to new Smith School research.

How does leadership — and leadership style — affect the origin of creativity in work environments? New Smith School research takes a closer look.

The Smith School's Michael Trusov, associate professor of marketing, proposes a two-part approach to help advertisers gauge how well their paid search ads are performing.

Emotions and moods play into an organization’s overall climate, and that climate affects big-picture organizational relationship-building, productivity, creativity and reliability performance.

What’s the most useful way to look at commodity prices? A team of Smith School researchers sought to answer that question by examining commodity futures returns over a 42-year period.

Social tags are the keywords that users create as they discuss or categorize topics on social media. And they can offer valuable insights into consumers’ perceptions of products and brands.

They could determine how innovative you are at work. The network of your “alters” — the people you turn to for problem-solving advice — can also help you become more creative, according to new research.

When simulating complex systems, getting the numbers right can be tricky. In new Smith School research, Michael Fu explores methodologies that can help streamline that process.