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SMITH BRAIN TRUST — Say you're a hotel manager trying to decide whether to build a pool: Will the additional reservations you bring in from that amenity offset the cost of

SMITH BRAIN TRUST — P.K.

SMITH BRAIN TRUST — Video gaming, as eSports, is drawing a marketing bonanza thanks to Millennials, who also make any ‘Is it a legit sport?’ debate moot, says marketing prof

SMITH BRAIN TRUST — Berkshire Hathaway’s small but much-discussed bite of Apple suggests a vote of confidence for a tech giant that had been sliding in the stock market.

SMITH BRAIN TRUST — Social media is buzzing about Budweiser. Just in time for the Summer Olympics and Trump v.

Participants at the Robert H. Smith School of Business's 2016 Emerging Markets Forum agreed that India's rapid growth offered opportunities for both local and U.S. businesses, but they disagreed about whether the Indian government of Prime Minister Narendra Modi is moving quickly enough to cut red tape.  

SMITH BRAIN TRUST — Online services such as OpenTable make it easy for consumers to make restaurant reservations — and not show up. But higher-end restaurants are countering this, and the trend is global:

SMITH BRAIN TRUST — Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage o

A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C.

The results of the latest National Technology Readiness Survey (NTRS), which shows the on-demand economy continuing to flourish, were featured in the April 14, 2016 Harvard Business Review.