News

SMITH BRAIN TRUST — Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage o

A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C.

The results of the latest National Technology Readiness Survey (NTRS), which shows the on-demand economy continuing to flourish, were featured in the April 14, 2016 Harvard Business Review.

People are constantly looking for insight on the keys to being a successful leader. A new forthcoming book explores the insights current and aspiring leaders can learn through poetry.

SMITH BRAIN TRUST — It's college decision time for many high school seniors.

A coffee startup that emerged through the University of Maryland (UMD) has captured the 2016 Cupid’s Cup Competition.

SMITH BRAIN TRUST — Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth.

SMITH BRAIN TRUST — Remember the Avon Lady?

SMITH BRAIN TRUST — When it comes to display advertising — especially online — simpler can be better. That's the implication of new research from the Robert H.

SMITH BRAIN TRUST — For years, soda servings have been ballooning. For its first half-century, Coke's main product was a 6.5 ounce bottle. Later came the reign of the 12-oz. can. In recent years, you couldn't get anything smaller than a 20-oz. behemoth-bottle from many vending machines.