News

May 4, 2016
Restaurants Fight Back Against No-Shows

SMITH BRAIN TRUST — Online services such as OpenTable make it easy for consumers to make restaurant reservations — and not show up. But higher-end restaurants are countering this, and the trend is global:

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April 28, 2016
Smith Undergrads Take Second in Wake Forest Marketing Analytics Summit

A team of five undergraduates from the University of Maryland’s Robert H. Smith School of Business took home second place in this year’s Wake Forest Marketing Analytics Summit, a case competition held annually at WFU’s campus in Winston-Salem, N.C.

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April 28, 2016
The 'Echoverse': A New Way to Think About Brand-Consumer Interactions

SMITH BRAIN TRUST — Most studies of the interactions between companies and consumers look at one piece of the puzzle: Advertising or social media or news coverage o

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April 21, 2016
Lessons on Leadership from Poetry

People are constantly looking for insight on the keys to being a successful leader. A new forthcoming book explores the insights current and aspiring leaders can learn through poetry.

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April 21, 2016
National Technology Readiness Survey Results Featured in Harvard Business Review

The results of the latest National Technology Readiness Survey (NTRS), which shows the on-demand economy continuing to flourish, were featured in the April 14, 2016 Harvard Business Review.

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April 12, 2016
Using Big Data to Match Students and Colleges

SMITH BRAIN TRUST — It's college decision time for many high school seniors.

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April 8, 2016
Javazen’s Hustle, Savvy Stand Out in Cupid’s Cup Victory

A coffee startup that emerged through the University of Maryland (UMD) has captured the 2016 Cupid’s Cup Competition.

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March 22, 2016
How to Pursue Successful Digital Strategies

SMITH BRAIN TRUST — Conventional wisdom in strategy holds that companies need to choose between cost-cutting or revenue growth.

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March 17, 2016
Five Makeover Tips for the Avon Lady

SMITH BRAIN TRUST — Remember the Avon Lady?

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March 9, 2016
Why Clever Ads Can Backfire

SMITH BRAIN TRUST — When it comes to display advertising — especially online — simpler can be better. That's the implication of new research from the Robert H.

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