Smith Research

December 5, 2023
How Influencers Are Changing the Marketing Game
New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.
Read the article : How Influencers Are Changing the Marketing Game
October 5, 2023
Mega Firms are Big Innovators
Some of the country’s biggest companies are also its biggest innovators, finds a new working paper from the National Bureau of Economic Research that examines U.S. patent data, co-authored by professor Serguey Braguinsky of the University of Maryland’s Robert H. Smith School of Business.
Read the article : Mega Firms are Big Innovators
September 15, 2023
Smith School Research Helps Minor League Baseball Players Swing for the Fences

Ever since the Oakland Athletics’ ‘Moneyball’ days, participants at the highest level of America’s national pastime have relied on statistics, looking for an edge on the competition. Now, research from the University of Maryland’s Robert H.

Read the article : Smith School Research Helps Minor League Baseball Players Swing for the Fences
September 15, 2023
Utilizing Data-Driven Approaches in Business

Source: MBAGRADSCHOOLS. Edited for style.

Read the article : Utilizing Data-Driven Approaches in Business
September 14, 2023
The Way People Work in Teams Is Changing. Here’s What That Means for You.
If you work with teams of people, there’s no doubt you’ve seen some changes in recent years. Virtual meetings have become commonplace – whether colleagues are working down the hall, from home in the same region, or several time zones away. Organizations often rely on global teams. And new…
Read the article : The Way People Work in Teams Is Changing. Here’s What That Means for You.
September 14, 2023
Mapping the Cocaine Supply Chain
A team of UMD researchers is studying how to map and disrupt the cocaine supply chain. The research is supported by the National Science Foundation (NSF) and is led by the Smith School’s S. Raghu Raghavan.
Read the article : Mapping the Cocaine Supply Chain
August 31, 2023
New Analysis Examines Hurricane Risk Implications for Low-to-Moderate-Income Mortgage Borrowers
Study reveals hurricane risk impact on Florida housing market and economically vulnerable borrowers. With Hurricane Idalia's $9.36B toll and Florida's insurance market crisis, Smith Enterprise Risk Consortium examines US hurricane risk and housing market vulnerability. Focus on Florida's high-risk…
Read the article : New Analysis Examines Hurricane Risk Implications for Low-to-Moderate-Income Mortgage Borrowers
August 29, 2023
Smith Experts Assess Drug Manufacturing Risk from Natural Hazards
A July tornado that tore across the Rocky Mount, N.C., region left severe damage including to a Pfizer facility. Amid subsequent supply chain disruption, the manufacturer alerted hospitals to a list of 12 drugs available only through emergency orders “due to their high medical need,” effective…
Read the article : Smith Experts Assess Drug Manufacturing Risk from Natural Hazards
August 24, 2023
AI-Powered Pricing: Does It Make the Buying Experience More Fair and Equitable?
Retailers have been using artificial intelligence for a while now. There’s the rudimentary use of it to send out enticing email promotions or timely online ads that we welcome at times and find annoying at others. But retailers are also using AI to track consumers’ behavior both online and in brick…
Read the article : AI-Powered Pricing: Does It Make the Buying Experience More Fair and Equitable?
June 14, 2023
Travelers Refusing Upgrades to Sit Near Loved Ones Illustrates New Consumer Behavior Findings

This article, by Dean’s Professor of Marketing Rebecca Ratner and co-researchers Ximena Garcia-Rada and Michael Norton, was originally published at The C

Read the article : Travelers Refusing Upgrades to Sit Near Loved Ones Illustrates New Consumer Behavior Findings
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