Smith Research

New research from P.K. Kannan at the University of Maryland’s Robert H. Smith of Business reveals how companies should pick influencers to maximize sales.

Some of the country’s biggest companies are also its biggest innovators, finds a new working paper from the National Bureau of Economic Research that examines U.S. patent data, co-authored by professor Serguey Braguinsky of the University of Maryland’s Robert H. Smith School of Business.

Ever since the Oakland Athletics’ ‘Moneyball’ days, participants at the highest level of America’s national pastime have relied on statistics, looking for an edge on the competition. Now, research from the University of Maryland’s Robert H.

Source: MBAGRADSCHOOLS. Edited for style.

If you work with teams of people, there’s no doubt you’ve seen some changes in recent years. Virtual meetings have become commonplace – whether colleagues are working down the hall, from home in the same region, or several time zones away. Organizations often rely on global teams. And new…

A team of UMD researchers is studying how to map and disrupt the cocaine supply chain. The research is supported by the National Science Foundation (NSF) and is led by the Smith School’s S. Raghu Raghavan.

Study reveals hurricane risk impact on Florida housing market and economically vulnerable borrowers. With Hurricane Idalia's $9.36B toll and Florida's insurance market crisis, Smith Enterprise Risk Consortium examines US hurricane risk and housing market vulnerability. Focus on Florida's high-risk…

A July tornado that tore across the Rocky Mount, N.C., region left severe damage including to a Pfizer facility. Amid subsequent supply chain disruption, the manufacturer alerted hospitals to a list of 12 drugs available only through emergency orders “due to their high medical need,” effective…

Retailers have been using artificial intelligence for a while now. There’s the rudimentary use of it to send out enticing email promotions or timely online ads that we welcome at times and find annoying at others. But retailers are also using AI to track consumers’ behavior both online and in brick…

This article, by Dean’s Professor of Marketing Rebecca Ratner and co-researchers Ximena Garcia-Rada and Michael Norton, was originally published at The C