Smith Research

“People analytics” – traceable to 1911’s The Principles of Scientific Management, which sought to apply engineering methods to managing people – has exploded with advances in computer power, statistical methods and artificial intelligence (AI).

As the world struggles to contain the spread of COVID-19, many countries grapple with the possibility of imposing more lockdown measures, like those widely used in the spring of 2020. But how well do lockdowns work at keeping people home? New research from Maryland Smith’s Yogesh Joshi finds they…

In a new Journal of Marketing special issue, “New Technologies in Marketing,” Maryland Smith’s Michel Wedel co-authors an editorial that outlines how academics can support marketers to deliver data-driven growth.

Even the most powerful manager sometimes cleans up dishes in the breakroom, and even the least powerful employees in organizations sometimes get to make important decisions. These examples indicate that power is a dynamic state – we often feel both powerful and powerless at work on any given day.…

Can you revel in happy moments now, to soak them in and store them up to help you through future sadness? New research from Maryland Smith’s Ali Faraji-Rad finds that many people actively try to bank their happiness so they can draw on it later to cope with a sad event.

It’s clear that internet buzz and news affect stock prices – just look at the wild rides of 2021’s meme stocks like GameStop and AMC for proof. New research from Maryland Smith’s Prabhudev Konana creates a new methodology to translate just how news and internet discussions impact stock prices …

Helping a co-worker seems like it would always be, well, helpful, right? That’s not always how it may be received, finds new research from Maryland Smith’s Jennifer Carson Marr. She says it depends on who is offering to help and what kind of help they are offering.

New research from Maryland Smith’s P.K. Kannan shows how a firm’s social media posts have big impacts on its stock price, both temporarily and permanently.

Analysis of product life cycles has been underutilized by the likes of research economists and financial analysts in examining firm investment policies.

Airport congestion and bottlenecks are a hassle for travelers and the airline industry. But new research from Maryland Smith is helping improve decision making within airport operations by producing accurate traveler forecasts in real-time.