News
The Robert H. Smith School of Business hosted the 2010 annual American Marketing Association (AMA) collegiate mid-Atlantic conference on Feb. 26.
Thursday, October 16, 2014, 7:30 p.m.; Sunday, October 19, 2014, 7:30 a.m.
Digital technology is changing everything these days, including the face of marketing and retailing. How is this impacting consumer behavior and what’s up next?
UMD-Smith Marketing Experts Comment on Holiday Retail Trends, Tactics
COLLEGE PARK, Md. – Oct. 30, 2014 – Mobile commerce and marketing experts in the University of Maryland’s Robert H.
Officials are applying social media, such as the CDC Emergency Twitter handle, to disseminate Ebola-related information and using wireless networks to track and predict outbreak patterns and locate individuals exposed to the virus.
By Wendy W. Moe
Thursday, October 2, 2014, 7:30 p.m.; Sunday, October 5, 2014, 7:30 a.m.
A recent CBC Music report holds up music bands as models of good Tweeting skills, citing Atlanta rapper Waka Flocka Flame as one example with 1.3 million followers. “@wakaFlockabsm has something for everyone,” the report says. “Fun interactions with fans, inspirational quotes and weird hashtags.”