News
Decision makers in public and private sectors should be paying attention to and leveraging chatter on a platform like Twitter to better connect and resonate with the masses.
It’s not often that a lecture on advertising effectiveness begins with a primer on biology. But for Michel Wedel, Pepsico Professor of Consumer Science, learning about how customers respond to ads begins with learning how a customer actually sees.
COLLEGE PARK, Md. - Amna Kirmani, professor of marketing for the University of Maryland’s Robert H. Smith School of Business, has been elected to serve as president the Association of Consumer Research, effective Jan. 1, 2014.
Air dates: Thursday, September 12, 2013, 7:30 p.m.; Sunday, September 15, 2013, 7:30 a.m.
Twitter, Facebook, discussion blogs, review sites – consumers are out there talking about businesses and products, and those business should be paying attention. How can marketers monitor these online conversations use it to their advantage?
College Park, Md. – September 12, 2013 – Michel Wedel, the Pepsico Professor of Consumer Science at the Robert H.
College Park, Md. – September 10, 2013 – The undergraduate business program at the University of Maryland’s Robert H. Smith School of Business jumped to No. 18 in the nation in the latest edition of U.S. News & World Report’s “America’s Best Colleges,” published today.
This summer, academic experts and business leaders from 28 countries gathered in Taiwan for the 22nd annual Frontiers in Service Conference, sponsored by the Center for Excellence in Ser
Welcome to The Smith Report, a short audio podcast that will help keep you informed about current news and events at the Smith School. The podcast is less than 10 minutes long and is produced by the Office of Marketing Communications.
Smith MBAs take on a variety of challenging internships over the summer to build their skills and make professional connections.
Welcome to The Smith Report, a short audio podcast that will help keep you informed about current news and events at the Smith School. The podcast is less than 10 minutes long and is produced by the Office of Marketing Communications.
Smith MBAs take on a variety of challenging internships over the summer to build their skills and make professional connections.