News
The department of marketing at the University of Maryland’s Robert H. Smith School of Business, along with support from the student-run terpAMA, is sponsoring the Third Annual Undergraduate Marketing Conference on Friday, March 2, 2012 in Van Munching Hall. The theme for this year’s conference is Digital is NOW!
The annual Top 10 Summer Reading List for Business Leaders – as recommended by Robert H. Smith School of Business faculty and staff - is several and months and a change-of-season away.
Perhaps something to whet reader appetites for the 2012 summer list, a few Smith leaders reflected on books they have recently read and recommend for winter reading.
The Department of Marketing at the University of Maryland's Robert H. Smith School of Business recently helped unite top academics and practitioners worldwide to bolster the marketing profession.
Roland T. Rust has garnered the 2012 American Marketing Association /Irwin/McGraw-Hill Distinguished Marketing Educator Award.
Announced by the AMA, the award honors living marketing educators for distinguished service and outstanding contributions in marketing education.
A sampling of retail expertise from faculty at the University of Maryland’s Robert H. Smith School of Business reveals three different perspectives about the 2011 Christmas-holiday shopping season:
Facebook. Twitter. LinkedIn. You probably use social media – or at least you’ve heard of the major platforms. But how does social media fit into your business?
The U.S. Department of Agriculture recently replaced its food pyramid nutrition guidelines with a user-friendly plate icon to help Americans understand the proportions of foods they should be eating each day for a healthy diet.
The University of Maryland’s Robert H. Smith School of Business held first Marketing Academic Research Colloquium (MARC) on May 6, 2011. Speakers and attendees included faculty and graduate students from the Smith School, the Smeal College of Business at the Pennsylvania State University, the Tepper School of Business at Carnegie Mellon University, and the Joseph M.