News
SMITH BRAIN TRUST – Football season hasn't even started and already the National Football League is tackling some difficult challenges. It's coming off a season that saw an 8 perc
SMITH BRAIN TRUST – Does food actually taste worse when we're dining alone? Recent research suggests solitude negatively affects our enjoyment of food, but finds we can counter the effect by p
Amna Kirmani, the Ralph J. Tyser Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, has been selected as one of three co-editors of the Journal of Consumer Research. Her editorship begins in January 2018 following the completion of her appointment as editor of the Journal of Consumer Psychology.
Research into data analytics by marketing professors Michel Wedel and P.K. Kannan at the University of Maryland’s Robert H.
SMITH BRAIN TRUST – J.Crew is battling some choppy seas.
It's had 10 consecutive quarterly sales declines, two straight years of losses, and now the iconic, classic clothier is swimming in more than $2 billion in debt.
SMITH BRAIN TRUST – The BBC's "Doctor Who" series has long embraced the idea of change. It's been written into the script for years, with the timelord protagonist's biological ability for regeneration and new incarnations.
SMITH BRAIN TRUST – When a hot designer wants a blast of interest in a new product line, there's a single strategy that has recently risen to the top: The drop.
Research into managing consumer word-of-mouth communication by David Godes, professor and chair of the Marketing Department at the University of Maryland’s Robert H.
SMITH BRAIN TRUST – Amazon's Prime Day summer sale, now in its third year, is becoming something the e-commerce giant might not have intended. It's becoming a big day for its rivals.
SMITH BRAIN TRUST – It looks like Facebook has been sending friend requests to Hollywood.