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Skeptics pushed back in 1998 when marketing professor P.K. Kannan introduced a digital content revenue model at the University of Maryland’s Robert H. Smith School of Business. “This is pure science fiction,” one peer reviewer wrote. “This is so futuristic that it doesn’t have any basis in reality.”

Leadership starts with understanding people, keynote speaker Dana Ritzcovan ’93 told graduates on May 19, 2018, at the undergraduate commencement celebration for the University of Maryland’s Robert H. Smith School of Business.

Wendy Moe, professor of marketing and director of the MS in marketing analytics at the University of Maryland's Robert H.

All faculty, program directors, deans, department chairs, alumni, and students of the University of Maryland’s Robert H. Smith School of Business are invited to nominate deserving Smith School faculty members (i.e., tenured, tenure-track, clinical, Professor of the Practice, lecturer, adjunct, or PhD student) for one of several teaching awards.

Roland Rust, Distinguished University Professor and David Bruce Smith Chair in Marketing, addressed “Artificial Intelligence in Service” as a keynote speaker for the European Marketing Academy's 8th Regional Conference, Sept.

Wendy Moe, professor of marketing and academic director of the Master of Science in Marketi

SMITH BRAIN TRUST – How should the National Football League respond to a pro-Trump political action committee's "Turn Off the NFL" boycott?

SMITH BRAIN TRUST – It's not "game over" for Toys 'R' Us. Its filing for chapter 11 bankruptcy protection this week is more of a "timeout." And Jie Zhang, professor of marketing at the University of Maryland's Robert H.

SMITH BRAIN TRUST – You can recognize that iconic, bright yellow Cheerios box in an instant. But a U.S.

SMITH BRAIN TRUST – Glance down to send a text and you could miss one: Fox Sports is rolling out new 6-second television commercials for the start of the NFL season. The move to exceptionally short ad spots comes after the network saw a dip in viewership last season, to 16.5 million, from 17.9 million the season bef