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SMITH BRAIN TRUST – What could be better than free? For companies with a freemium business model – Spotify, Dropbox, Hulu and The New York Times are examples – it’s a key questio

Big data, business intelligence, predictive analytics, key performance indicators, risk analysis, marketing research – these buzz terms are prolific in the C-suite. At the Inaugural Smith Analytics Conference on April 21, 2017, in Washington, D.C., attendees will learn how to leverage the latest analytics best practices to help improve your company’s bottom line.

SMITH BRAIN TRUST — People who share copyrighted content on digital piracy sites don’t get paid or protected from lawsuits. So why do they do it? “The major motivation is building reputation in these online communities,” says Kalinda Ukanwa, one of 34 women PhD candidates at the University of Maryland’s Robert H.

SMITH BRAIN TRUST — With Google gripped by a spiraling ad boycott as companies protest having their content posted alongside extremist YouTube videos, the search giant's competitors might be spotting an opportunity. Already a fresh focus has turned to the "upfronts," the annual New York City ritual in which TV

SMITH BRAIN TRUST — Has Starbucks figured out a way to entice its devoted morning-coffee crowd to come back later in the day? The Seattle-based retail chain is rolling out a line of ice cream coffee treats — called affogatos — at 100 stores across the country, betting that a more decade

SMITH BRAIN TRUST — Social media users post millions of “likes” and comments every year on brand pages for everything from AAA to Zyrtec. That’s a potentially rich source of information for marketers trying to gauge customer sentiment, but built-in biases create challenges.

SMITH BRAIN TRUST – Can Victoria's Secret get her groove back? Faced with shifts in customer preferences, rising online shopping and fading mall traffic, the queen of lingerie has reported a slowdown in sales and is cautioning that this year's revenue won't be among its perkiest.

SMITH BRAIN TRUST – The car you rented as part of your auto-share club reeked of cigarette smoke and a cross-country roadtrip worth of crumbs littered the seats and floor.

SMITH BRAIN TRUST – When

SMITH BRAIN TRUST — Fox was unexpectedly scrambling this week to sell the last remaining in-game commercial spots for the Feb.