Smith Brain Trust

People looking to raise money using crowdfunding sites are encouraged to be authentic in their profiles. But research from the Smith School's Jessica M. Clark finds that for some fundraisers, being authentic can hinder fundraising.

For firms advertising online, is it better to target audiences with specific interests or aim for the widest possible reach? In new research, the Smith School's Courtney Paulson develops a method to compute how to optimize both goals.

How much is social media buzz worth to your brand? A new working paper, co-authored by Smith School professor Wendy W. Moe, quantifies the value of word-of-mouth mentions in terms of equivalent advertising dollars spent to influence consumers.

Self-disclosure in the workplace is becoming more popular and commonplace. But research by the Smith School's Jennifer Carson Marr indicates that sharing personal information is not always in an employee’s best interest. 

Team performance improves when individuals speak up. But the type of progress made depends on what colleagues choose to emphasize when they find their collective voice. New research by Smith School professor Hui Liao suggests two possibilities.

Major League ballparks scored their lowest attendance in 15 years in 2017. A Gallup poll shows baseball dropping behind basketball in popularity. And fewer children are playing the game. Smith School professors Sean Barnes and David Kass analyze the state of America's pastime.

While privatization comes with benefits — like not being beholden to market speculation — it also carries risks. Research by Smith School professor Hanna Lee suggests that going the public route may be better for the risk-averse. 

Smith School professor Amna Kirmani explores how a company's corporate social responsibility activities might influence whether consumers will try to cheat the company.

As Congress reexamines the Dodd-Frank law, the Smith School's Clifford Rossi offers this advice: Draw the credit-reporting agencies into its scope.

Accounting information that individual firms report can have a big impact on the economy. Smith School professor Rebecca Hann says the reason is because economic forces prevent markets from weeding out under-performing firms.