News
Nations around the globe are captivated with World Cup fever. For the first time, the tournament is in South Africa and having big impacts on the country.
In this edition of Smith Business Close-Up, Smith marketing faculty member Hank Boyd discusses a recent MBA student trip he led to South Africa to learn about the marketing surrounding the World Cup.
In this edition of Smith Business Close-Up with the University of Maryland’s Robert H. Smith School of Business, Roland Rust talks about his new research that can forecast consumer spending better than other econometric models currently used.
Thursday, Jan. 14, 2010, 7:30 p.m. Sunday, Jan. 17, 2010, 7:30 a.m. Monday, Jan. 18, 2010, 4:30 a.m.
ForecastingConsumer Spending
A team of undergraduates at the Robert H. Smith School of Business, University of Maryland, placed second and took home $2,000 in the General Motors “GM&U” Marketing Challenge. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program.
Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.
Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.
College Park, Md. – November 11, 2009 – The University of Maryland was recognized as No. 16 in the world for the strength of its faculty and quality of research in business and economics in the 2009 Academic Ranking of World Universities (ARWU) released Nov. 4.
Much of advertising is visual—TV commercials, print and Web site ads, billboards. So what draws consumer attention—when they’re shopping, Web surfing or just out on the town? Does that attention-grabber build or destroy brand value?
The University of Maryland's Robert H. Smith School of Business is pleased to welcome the following new faculty members for fall 2009.
Accounting and Information Assurance
Thursday, June 11, 2009, 7:30 p.m.Sunday, June 14, 2009, 7:30 a.m.Monday, June 15, 2009, 4:30 a.m.
Life is full of decisions – sometimes tough ones– but those decisions can be made easier for informed consumers and savvy marketers.