News
A team of undergraduates at the Robert H. Smith School of Business, University of Maryland, placed second and took home $2,000 in the General Motors “GM&U” Marketing Challenge. The challenge: create an integrated marketing communications plan for GM’s new College Discount Program.
Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.
Making your list and checking it twice could help you avoid picking up the extra unplanned purchases this year and curb your spending while shopping.
College Park, Md. – November 11, 2009 – The University of Maryland was recognized as No. 16 in the world for the strength of its faculty and quality of research in business and economics in the 2009 Academic Ranking of World Universities (ARWU) released Nov. 4.
Much of advertising is visual—TV commercials, print and Web site ads, billboards. So what draws consumer attention—when they’re shopping, Web surfing or just out on the town? Does that attention-grabber build or destroy brand value?
The University of Maryland's Robert H. Smith School of Business is pleased to welcome the following new faculty members for fall 2009.
Accounting and Information Assurance
Thursday, June 11, 2009, 7:30 p.m.Sunday, June 14, 2009, 7:30 a.m.Monday, June 15, 2009, 4:30 a.m.
Life is full of decisions – sometimes tough ones– but those decisions can be made easier for informed consumers and savvy marketers.
Broadcast Dates: Thursday, May 14, 2009, 7:30 p.m.Sunday, May 17, 2009, 7:30 a.m. Monday, May 18, 2009, 4:30 a.m.
For the fifth year in a row, the American Marketing Association (AMA) chapter at the University of Maryland's Robert H. Smith School of Business returned from the International Collegiate AMA Conference with awards.
College Park, Md. – March 18, 2009 – Keep large bills in your wallet if you want to spend less cash, according to new research from the University of Maryland’s Robert H. Smith School of Business.