News
Broadcast Dates: Thursday, May 14, 2009, 7:30 p.m.Sunday, May 17, 2009, 7:30 a.m. Monday, May 18, 2009, 4:30 a.m.
For the fifth year in a row, the American Marketing Association (AMA) chapter at the University of Maryland's Robert H. Smith School of Business returned from the International Collegiate AMA Conference with awards.
College Park, Md. – March 18, 2009 – Keep large bills in your wallet if you want to spend less cash, according to new research from the University of Maryland’s Robert H. Smith School of Business.
With the U.S. economy struggling to stay afloat, retailers are weathering a rough holiday shopping season this year. When the dust clears after the New Year, how bad will the damage be?
terpAMA , the undergraduate student society for the marketing department at the Robert H. Smith School of Business, has been in focus recently for numerous reasons. One major accomplishment is its recognition by the American Marketing Association (AMA) as one of the top 16 collegiate chapters in the country this year. Mary B.
College Park, Md. – Sept. 2, 2008 – The University of Maryland’s Robert H. Smith School of Business today announced 21 outstanding faculty members have joined the school from leading universities to start the 2008-2009 academic year.
College Park, Md. – August 11, 2008 – Michel Wedel, PepsiCo Professor of Consumer Science at the University of Maryland’s Robert H. Smith School of Business, recently received the American Marketing Association’s Gilbert A. Churchill Award for lifetime achievement in the academic study of marketing research. Dr.
College Park, Md. – June 24, 2008 – P.K. Kannan, Harvey Sanders Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business, has won the John D.C. Little Award for co-authoring the paper "New Product Development Under Channel Acceptance," published in the March/April issue of Marketing Science.
College Park, Md. – March 12, 2008 – Americans’ appetite for environmentally friendly technologies and consumer products is grossly underserved, with a potential $104 billion in sales this year, according to the 2007 National Technology Readiness Survey (NTRS) released today.
The first Graduate Marketing Association (GMA) event of the semester kicked off on Feb. 13, 2008 in Van Munching Hall with a presentation from Anthony Pappas, president and creative director of the Pappas Group. Around 40 MBA students and faculty attended the presentation, entitled "The Business of Branding: How Creative Efforts Meet Corporate Goals."