News

How will data analytics change how the U.S. government operates? The transformation is happening already, according to panelists at a recent Maryland Smith event.

Attendees at Maryland sporting events always have plenty of stars to watch on the playing field or court, but since Fall 2021, when fans reemerged from the pandemic lockdown, there’s been a colorful new one rising in the stands. Thomas Canary, a graduate student who finished his B.S. in marketing in December, wears his Maryland pride in the form of a flashy yellow, red, black and white suit…

Maryland Smith has solidified its status among top-tier online MBA programs with a No. 12 ranking in the U.S. News and World Report’s Best Online MBA Programs for 2022.

A Maryland Smith team with a “Big Idea” for a multi-channel market campaign for Toys For Tots took home top honors at the Digital Marketing Association of Washington/Educational Foundation’s fall 2021 Collegiate MAXI Oral Case Competition.

The Journal of Service Research, founded by Maryland Smith’s Roland Rust and sponsored by Smith’s Center for Excellence in Service, is among the most impactful journals in business studies, according to the

Industry Leaders and prominent academics will meet to discuss and share research on “Service in the World of Artificial Intelligence and Digital Technologies” in the 2021 Frontiers in Service Conference. The virtual event takes place 9 a.m. to 5 p.m. both Friday and Saturday, July 9-10.

The Maryland Smith chapter of the American Marketing Association drew several accolades at the 2021 International Collegiate Conference.

The chapter was recognized as outstanding in three categories: Chapter Planning, Membership and Internal/External Communications.

P. K. Kannan, the Dean’s Chair in Marketing Science at Maryland Smith, has been inducted as a fellow of the European Marketing Academy (EMAC), a recognition of outstanding contributions to the scholarship and practice of marketing and contributions to EMAC.

New Book Guides Workers, Leaders and Educators

The next stage in the evolution of artificial intelligence (AI) has workforce implications that may seem surprising.

The marketing department at the University of Maryland’s Robert H. Smith School of Business was recently recognized for prolific research over the last decade by the American Marketing Association (AMA), a leading industry organization. Individual faculty members were recognized for their contributions and for outstanding mentorship to students and junior scholars.